HUA MARKETING business with China

← back to all cases

CleanMyMac X and CleanMy®Phone applications launch and selling in China

Client: MacPaw (Ukraine)


Client’s pains and goals

CleanMyMac X and CleanMy®Phone are famous applications with over 15 million downloads worldwide. MacPaw achieved a high market share in Western countries and was looking for new markets to grow the company business. With its 1.5 billion population, China was ideally fitted for this task. The client already had a registered subsidiary in China, sold the products but was not satisfied with results. He did not speak Chinese, did not understand the Chinese analogs of Google, Facebook, Instagram, TikTok for marketing promotion, had issues with obtaining special licenses for selling applications on his own Chinese website and with collecting payments from Chinese customers. Therefore, the company turned to Hua Marketing agency.

  • What we delivered for MacPaw

    Started with complimentary consulting on targeted marketing channels in China, obtaining licenses for sales, arranging Chinese payment methods. Localized CleanMyMac X and CleanMy®Phone applications, website in Chinese and adopted them for Chinese mentality, UX and UI. Obtained ICP and Software Copyright licenses required for sales and marketing promotion. Integrated Alipay with the client website to receive payments from Chinese customers.Launched marketing campaigns on Chinese platforms such as Baidu, Bilibili, Douyin, WeChat, QQ, Weibo, Xiaohongshu - advertising, SEO, influence marketing, SMM. Created special promotional campaigns for Chinese retail holidays: 11.11, 618, Lunar New Year.Provided customer support service through QQ and WeChat messengers and hotline. Set up accounting and tax accompaniment for the subsidiary in China.

  • Result

    CleanMyMac X and CleanMy®Phone sales revenue increased by 240% YoY.

Kate and her team from Hua Marketing Agency showed a highly skilled and professional approach to our business. Their outstanding knowledge and experience in the Chinese market helped us to save experimental costs and time, and get fast growth results. We have been collaborating for more than 4 years, and I feel like I work not with the agency, but like with a team member.

Marina L., Product Marketing Manager


China offers huge business opportunities. Use them right now!

Kate Kachan, Founder of Hua Marketing