Client: MacPaw (Ukraine)
What we delivered for MacPaw
● Started with complimentary consulting on targeted marketing channels in China, obtaining licenses for sales, arranging Chinese payment methods.● Localized CleanMyMac X and CleanMy®Phone applications, cleanmymac.cn website in Chinese and adopted them for Chinese mentality, UX and UI.● Obtained ICP and Software Copyright licenses required for sales and marketing promotion.● Integrated Alipay with the client website to receive payments from Chinese customers.● Launched marketing campaigns on Chinese platforms such as Baidu, Bilibili, Douyin, WeChat, QQ, Weibo, Xiaohongshu - advertising, SEO, influence marketing, SMM.● Created special promotional campaigns for Chinese retail holidays: 11.11, 618, Lunar New Year.● Provided customer support service through QQ and WeChat messengers and hotline.● Set up accounting and tax accompaniment for the subsidiary in China.
Result
CleanMyMac X and CleanMy®Phone sales revenue increased by 240% YoY.
Kate and her team from Hua Marketing Agency showed a highly skilled and professional approach to our business. Their outstanding knowledge and experience in the Chinese market helped us to save experimental costs and time, and get fast growth results. We have been collaborating for more than 4 years, and I feel like I work not with the agency, but like with a team member.
Marina L., Product Marketing Manager